Skeptical About the Power of Coaching?

Why Are Some Executives Skeptical About the Power of Coaching?

Entrepreneurs and executives have recently become more interested in the benefits of coaching. According to estimates, the executive coaching market is worth 11.6 billion dollars, and its popularity is on the rise, with many successful individuals attributing their achievements to the guidance of coaches. However, some entrepreneurs and executives remain skeptical about coaching's effectiveness. In this blog post we will debunk some of the myths and explore the reasons behind this skepticism.

1. Lack of Awareness and Understanding of what coaching truly entails. It's not just about receiving a motivational speech or a pep talk, but rather a holistic process that helps executives achieve their goals and overcome challenges. Lets break down these barriers and help more people understand the true value of coaching.

2. Confusion About Coaching, Consulting, and Therapy: Understand these differences so that you can choose the approach that is right for you and your needs.


Coaching is not about fixing you, but about bringing out the best in you. It's focused on the present and future, and the coach helps you identify and overcome barriers to success. The focus is on personal and professional growth, and the coach helps you develop your leadership skills and achieve your goals.
Consulting is about providing expert advice and guidance on specific areas of business, such as marketing, finance, or management. The consultant brings specialized knowledge and expertise to the table and provides recommendations and solutions to problems.
Therapy is focused on the past and present, and is designed to help individuals gain insight, develop coping skills, and improve their mental health. The therapist helps you work through emotional issues, trauma, or mental health disorders.

3. Limited Time and Resources: As an executive, you have a lot on your plate and it's easy to see coaching as just another item on your to-do list, but I want to assure you that it's so much more than that.
Coaching is an investment in yourself and your personal and professional growth. It's an opportunity to gain the creative edge and become a more powerful leader while achieving your goals more efficiently, and simplifying complex challenges. A skilled coach can work with you to optimize your time and resources, so you can achieve more with less effort.
I know that your time and resources are precious, and you want to ensure that any investment you make provides a return. Coaching is not a frivolous expense, It's an investment in your future. keep an open mind.

4. Skepticism About the Coach's Qualifications: Especially when there are so many self-proclaimed coaches out there without proper training or credentials. It can be challenging to know who to trust and whether coaching is even effective.
It's understandable that executives, in particular, may question whether a coach has the necessary expertise to guide them. After all, their time is valuable, and they don't want to waste it on something that won't yield results.
There are many qualified coaches out there who have the experience and training necessary to make a real difference in their clients' lives. The key is to research and select a coach carefully, ensuring that they have the relevant qualifications and experience in your specific field.
The right coach can help you unlock more of your potential and take you to the next level personally and professionally.

5. Limited Access to Coaching: It's tough to know that there are resources and expertise out there that could help you achieve your goals, but they are out of reach due to financial or geographic barriers. With the rise of online coaching programs and remote coaching, there are more options available than ever before. While it may still require some effort and research to find the right coach or program for you, it's no longer an insurmountable barrier.

​6. Previous Negative Experience It can be tough when you've been burned before. But just like in dating, we can't let one bad experience dictate our entire outlook on the process. There are so many wonderful coaches who can truly change your life for the better.
Take the time to research coaches, read reviews, and ask for referrals. This will help you find someone who is a good fit for you and your specific needs. And don't be afraid to ask questions during the discovery session - this is your chance to interview the coach and make sure they're a good fit. I also want to let you know that many coaches offer a money-back guarantee. This can give you added peace of mind and help alleviate any concerns you may have.

7. Uncomfortable with Vulnerability: As leaders, we often feel the pressure to be strong, decisive, and independent. We worry that seeking help or support may be seen as a sign of weakness, and that can be a scary thought.


Some of the most successful athletes and leaders in the world have coaches who help them achieve their goals and explore more of their potential. Coaching is about being willing to take proactive steps towards personal and professional growth.


With a good coach you can turn fear, uncertainty and doubt into clarity, motivation and confidence. Coaching is designed to help you become more creative, resourceful, and resilient in your approach to leadership. It provides a safe and confidential space where you can explore your challenges and work on strategies to overcome them.


Coaching can help you gain a fresh perspective on your goals, overcome roadblocks, and ultimately leave you feeling excited about the work you're doing. Embrace the power of coaching and take proactive steps towards the success and fulfillment you deserve.

I truly believe that coaching can be a transformative experience, give it chance. You deserve to live your best life, and a great coach can help you get there.

I'm the Author

Michelle Burns

Transformative Executive Coach - since 2001


From hyper-rational stockbroker to mindful and present yoga teacher, and ultimately to a career as an executive coach in a journey that spans over two decades, my job is to bring out the best in you, your business, and your life.


Cultivating executive presence isn't about becoming someone you're not, but rather recognizing and developing the greatness that already exists within you. By tapping into your authentic self and enhancing your communication, leadership, and emotional intelligence skills, you can take your presence to the next level and achieve your goals with confidence.


I look forward to meeting you.

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Transformative Executive Coach

Michelle Burns

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902-314-6340

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